Latest From Fanatics & Friends: Flag Football in Saudi Arabia
Fanatics is spreading further into both live events and the Middle East, partnering with longtime collaborator Tom Brady and Saudi Arabia’s state-backed Riyadh Season on…
Michael Rubin
Fanatics Will Now Reward You for Spending Across Its Empire
As Fanatics expanded beyond its licensed merchandise roots, company executives noticed an encouraging trend: customers that utilize multiple Fanatics verticals typically…
Fanatics Fest Prioritizes Building Brand ‘Evangelists’ Over Profit
Fanatics is unsure whether its three-day Fanatics Fest sports festival in Manhattan this weekend will break even. Last year’s event lost millions. But the company…
Fanatics Launches Athletes vs. Celebs vs. Fans Event With $1M Prize
Fanatics is the latest company to try its hand at what’s become a growing trend: competitions that pit athletes, celebrities and fans against each other. Michael…
Exclusive
Senators Ask DOJ to Probe Fanatics, Ticketmaster Partnership
Sens. Amy Klobuchar and Mike Lee have asked the Department of Justice to look into whether a new partnership between Ticketmaster and Fanatics may have violated…
Sporticast 430: Alex Ovechkin, the Memorabilia Czar
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Fanatics…
Exclusive
Fanatics Launches Ticket Strategy in Two-Way Deal With Ticketmaster
Fanatics has made its long-expected push into ticketing. Michael Rubin’s company has partnered with Ticketmaster to create the Fanatics Ticket Marketplace, where…
Fanatics ‘Hype Drop’ Strategy Is Scoring First-Time Customers
Fanatics is expanding its work with fashion designer Todd Snyder to include NHL apparel, the latest deal in a strategy that the company says is bringing new buyers to…
Fanatics Deepens Qatari Ties Via Five-Year Government Partnership
Fanatics is deepening its ties to the Qatari government via a new five-year partnership that will include sponsorship of the company‘s flagship New York City fan…
Todd Snyder’s NFL Line Is Latest in Fanatics’ Hype Drop Strategy
Fanatics is partnering with fashion designer Todd Snyder and the NFL on a limited-edition apparel line, the latest in the ubiquitous fan gear company’s series of “Hype…
Exclusive
Fanatics Adds Former Nike President Trevor Edwards to Its Board
Fanatics has added longtime apparel executive Trevor Edwards to its board. The former president of Nike Inc., Edwards will join the nine-person board immediately…
Fanatics Unveils NHL Jerseys, Touts Collaborative ApproachÂ
Fanatics unveiled its on-ice NHL uniforms on Wednesday, a landmark moment for the company that’s taken on new urgency in the last few months. Embroiled in the mess…
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