Fanatics to Debut NHL Jerseys With Little Margin for Error
The upcoming NHL Draft will mark a career milestone for dozens of young hockey prospects. It will also be a seminal moment for one of sports’ most ubiquitous…
Michael Rubin
Fanatics Partners With The Pivot Podcast as Business Expands
Fanatics is getting into podcast sponsorship, a first for the company as it continues to expand its business in new directions. The company is becoming the primary…
76ers Buying, Giving Away Tickets to Prevent Another Knicks Takeover
The Philadelphia 76ers are doing whatever it takes to keep the Wells Fargo Center from being annexed as an unofficial sixth borough by New York Knicks fans. The day…
Fanatics’ Travis Scott Collab Adds to Its Extensive Celebrity Network
Fanatics is teaming up with rapper Travis Scott to launch a new line of college sports apparel that will leverage multiple parts of its vast apparel and distribution…
Amazon’s New NWSL Merch Deal May Have Broader Implications
Amazon has for years largely stayed out of the billion-dollar world of licensed sports apparel. Earlier this week, it announced a deal that might signal a shift in that…
Fanatics Eliminates 100+ Jobs in Apparel Vertical Restructuring
Fanatics is eliminating a little more than 100 jobs in a move aimed at reducing redundancies in its core commerce business, according to someone familiar with the…
How Michael Rubin—And His Parties—Unite the Sports and Music Worlds
If a precise intersectional point among music, sports and business exists, it isn’t hovering far from Michael Rubin, the billionaire founder and CEO of Fanatics. Selling…
DraftKings Accuses Ex-Exec of Being ‘Double Agent’ in Fanatics Move
DraftKings has sued a former senior vice president whom the company accused of being a “double agent” for coordinating with Fanatics to steal proprietary company…
Fanatics Sues 200 Websites for Cyber-Squatting, Fake Merch
Fanatics has sued more than 220 websites, alleging a variety of infractions from trademark infringement to counterfeiting in the latest move by a major sports business…
Fanatics’ Tom Brady MLB Play Highlights Collectibles Strategy
In June 1995, long before he played a single football game at Michigan, Tom Brady was drafted by the Montreal Expos. Left-handed-hitting catcher. 18th round. Nearly 30…
Fanatics, Make-A-Wish Rebrand Group’s Sports Work in New Partnership
Fanatics is partnering with Make-A-Wish to help facilitate the foundation’s sports-related work for children with critical illnesses—everything from meet-and-greets with…
Fanatics Names Andrew Low Ah Kee Its Next Commerce CEO
Fanatics has hired Andrew Low Ah Kee to be the next CEO of its core merchandise business, filling a critical leadership role in advance of a potential IPO in the coming…
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