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Latest From Fanatics & Friends: Flag Football in Saudi Arabia
Fanatics is spreading further into both live events and the Middle East, partnering with longtime…
Legends Global Reveals New Name After ASM Global Acquisition
Legends has gone global. The services provider for sports venues, events and brands founded by Dallas Cowboys…
Tariffs on Mailed Goods Hit U.S. Sports Fans—If They Get Delivered
Donald Trump’s new taxes on goods being sent into the U.S. are hitting sports fans with unexpected bills—if…
Fanatics’ Aussie Court Loss Brings Sound and Fury, Little Sales Impact
A long trademark dispute between Fanatics and an Australian firm is winding down, but not without a crescendo…
Most Expensive Sports Memorabilia and Collectibles in History
What is the most expensive sports memorabilia ever sold? Given the boom in sports collectibles in recent…
Kobe-Jordan Card Up for Auction Now One of Most Valuable Ever
UPDATE: The card featuring Kobe Bryant and Michael Jordan sold on Saturday night for $12.932 million, the…
Fanatics Will Now Reward You for Spending Across Its Empire
As Fanatics expanded beyond its licensed merchandise roots, company executives noticed an encouraging trend…
Fan Game-Day Spending Surge Looks Baked in, Bank of America Says
American sports fans appear to have locked in higher spending on game day experiences, according to a new…
Under Armour Stock Tumbles as Q1 Results Fall Short
Under Armour fell short of analyst expectations on nearly every segment in the first quarter, and while…
Vivid Seats Stock Rides Roller Coaster to Gain More Than 50%
Vivid Seats stock briefly jumped more than 50% in Wednesday day trading, the latest move in what’s been a…
With Fanatics and Blackstone Heft, CGC Cards Aims at PSA for Grading
In the world of sports card grading, the billionaire-owned PSA is ubiquitous. It’s the market share leader in…
Even in Cancer Reveal, Deion Sanders Revs Marketing Engine
On Monday afternoon, Deion Sanders went public with his health struggles in the most Coach Prime way…
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