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Commanders Tap Local AI Firm for Training Facility Naming Rights
The Washington Commanders have signed a multiyear naming rights deal for their training facility with…
AEG and American Express Expand Global Partnership and Team Deals
AEG and American Express have inked an extension and expansion of their 20-year partnership, focusing on…
Manchester City Signs Puma Extension Worth Record $1.5B+
Manchester City and Puma have extended their partnership, which sets a kit manufacturer record for a Premier…
Robinhood Signs Kit Deal With Nice to Amplify Euro Product Launch
Robinhood has signed its first European soccer sponsorship deal, a three-year contract with French club Nice…
ATP, Emirates Partnership Renewal Hikes Revenue 70%
The ATP and Emirates have extended their sponsorship agreement through 2030, and the Dubai-based airliner…
F1 Team Sponsor Deals Average 8X More Than NFL, Report Says
Formula 1 teams generated a combined $2.05 billion in sponsorship revenue last year, according to sports…
PLL, WLL Sign U.S. Bank as Lacrosse Leans Into Finance and Luxury
A week after signing luxury car maker Lexus as a title auto sponsor, the Premier Lacrosse League and the…
Xfinity Mobile Replaces Wells Fargo for Philly Arena Naming Rights
The home of the Philadelphia Flyers and 76ers is getting a new name: Xfinity Mobile Arena. The team’s…
Liberty, Liberty: New York’s WNBA Franchise Signs Jersey Patch Deal
A seemingly natural partnership between brand and team has come to fruition as the WNBA champion New York…
Major League Pickleball Rebrands With DoorDash Sponsorship
Major League Pickleball is rebranding as part of a sponsorship with DoorDash. The league will now be called…
TKO Strikes Multiyear Deal With Meta for Fan Engagement
Mark Zuckerberg and Dana White are getting closer together. UFC has inked a multiyear deal with Meta…
5 U.S. Olympic Sports Combine to Launch Marketing Collective
Five U.S. sports national governing bodies—USA Fencing, US Squash, USA Cycling, US Sailing and USRowing—will…
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