Burrow’s Injury Tees Up a Rough Patch for NFL Media Partners
Joe Burrow is expected to be sidelined for at least three months after sustaining a foot injury that will require surgery, and while his absence could derail the Bengals…
TV ratings
CBS Notches 27-Year Ratings High With Week 1 NFL Slate
The NFL may suspect that its TV ratings are being underestimated, but as the in-game data culled from the new Nielsen currency continues to roll in, there would seem to…
NFL Kickoff Draws 28.3M, Misses Record Because of Storm Delay
A 65-minute weather delay didn’t put too much of a damper on the NFL Kickoff deliveries, as NBC and Peacock averaged 28.3 million viewers for Thursday night’s…
YouTube’s NFL Debut, Starring MrBeast, Draws 16.2 Million in U.S.
YouTube’s first exclusive NFL game, featuring the Kansas City Chiefs and the Los Angeles Chargers—as well as some of the platform’s biggest creators—averaged 16.2…
Killer Matchups, Nielsen Tweaks Spike College Football Numbers
College football is back—and in a big way.While recent changes to Nielsen’s ratings methodology were expected to help boost the fall football numbers, the 2025-26 season…
NFL Says Nielsen Is Overlooking Millions of Super Bowl Viewers
The NFL may have a bone to pick with Nielsen’s measurement of its biggest tentpole events, but league officials on Tuesday acknowledged that the ratings service will…
SEC, Big Ten Football Ratings to Rise as Nielsen Ups College-Town Scope
If Americans are often deeply weird about their college football, it’s because the entire gameday experience is a delivery system for a sort of communal ecstasy. Cram…
Novel Finish to MLB All-Star Game Arrives Too Late to Save TV Ratings
Major League Baseball’s latest brush with novelty didn’t entirely pay off in the TV ratings column, as Kyle Schwarber’s clutch showing in the first-ever All-Star Game…
MLB National TV Ratings Are on a Heater at the All-Star Break
Rob Manfred may not have a taker lined up for ESPN’s expiring media rights package, but as MLB slides into the All-Star break, the commissioner can take comfort in the…
Media Math: 91% of Adults 18-49 Spurned TV as NBA Finals Wrapped
Nostalgia is in many ways a shoddy parlor trick, a cheap form of time travel that generally serves to mythologize one’s own past at the expense of an admittedly debased…
Carlos Alcaraz, Swampy Heat May Boost Wimbledon TV Ratings
If America’s enthusiasm for tennis is no longer as far-flung as it was during the heady days of the 1980s, Wimbledon remains a can’t-miss event for the sport’s hard core…
Thunder, Pacers Roar to 6-Year NBA Finals High With 16.4M Viewers
As expected, ABC enjoyed a big boost in its deliveries for the seventh game of the NBA Finals, as Sunday night’s broadcast of the Thunder’s 103-91Â win over the Pacers…
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