Streaming Topples Trad TV for the First Time as Cable Usage Slumps
For the first time since Nielsen began keeping track of the tug-of-war between traditional TV usage and streaming consumption, the once-dominant medium has ceded its…
TV ratings
NBA, NHL Ratings Swoon Can Only Be Fixed by Game 7
A question for all those casual hockey fans—an oxymoron, but we’ll let it slide—who have yet to overcome their apathy for the Oilers-Panthers Stanley Cup Final rematch…
Pacers-Thunder Game 1 Thriller Draws Near Record-Low TV Crowd
Even before the ball left Tyrese Haliburton’s hands on its 21-foot journey to paydirt, dozens of Oklahoma City Thunder fans were already assuming the Surrender Cobra…
Small Markets Can Still Be Boom Towns for Sports Stars
Oklahoma City sits atop an active oil field. Just outside the state’s Capitol building, a rig that generated more than 1.5 million barrels (and $1 million in state…
Thunder-Pacers NBA Finals Can Survive Low TV Ratings
If the NBA is indeed as rigged as the Jim Garrisons of Reddit would have us believe, then the people in charge of covertly cooking up a league-friendly championship…
Fox Sports Marketing Helps Steer Massive Indy 500 Ratings Jump
In its first year of broadcasting the Indianapolis 500, Fox Sports managed to assemble the biggest television audience for the race in 17 years, as the network’s…
French Open Won’t End American Men’s Tennis Drought, McEnroe Says
The last time an American won the men’s final at the French Open was in 1999, when Andre Agassi put the finishing touches on his career grand slam with a victory over…
NBA Playoff Ratings Stay Hot as Knicks Try to Keep the Party Going
If the NBA’s second apron spells doom for the era of the superteam, the rigorous salary-cap restrictions don’t seem to have diluted enthusiasm for the playoffs. Per…
Caitlin Clark, Angel Reese Break 25-Year WNBA TV Ratings Record
The 2025 WNBA season got underway last weekend with another meeting between Caitlin Clark and Angel Reese, and as expected, the opener put up big numbers on…
All Eyes on Caitlin Clark Encore as the WNBA Season Tips Off
The 2025 WNBA season—the last under the league’s current collective bargaining agreement—tips off Friday night with a 13th franchise and the prospect of a title run for…
Opinion
NFL Advertisers Should Heavy Up on Chiefs, Bills and 75% of the NFC East
In television there are no gray areas, no middle ground. You’re either at the top of the heap with all your enemies slain at your feet—which is to say that you are an…
NFL’s Monster TV Slate Puts Lions on Par With Cowboys, Chiefs
Because it’s a year with a zero in it, the Dallas Cowboys are going to be all but inescapable during the 2025 NFL season. But while Jerry Jones’ team always manages to…
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