Latest From Fanatics & Friends: Flag Football in Saudi Arabia
Fanatics is spreading further into both live events and the Middle East, partnering with longtime collaborator Tom Brady and Saudi Arabia’s state-backed Riyadh Season on…
Fox Sports
Killer Matchups, Nielsen Tweaks Spike College Football Numbers
College football is back—and in a big way.While recent changes to Nielsen’s ratings methodology were expected to help boost the fall football numbers, the 2025-26 season…
Fox, Bayless Settle Sex Misconduct Suit of Former Show Hairstylist
Claims in a lawsuit accusing former Fox Sports host Skip Bayless of offering to pay former Fox Sports hairstylist Noushin Faraji $1.5 million to have sex after she told…
Fox, YouTube TV Sign Long-Term Deal Before Texas-Ohio State, NFL Season
Fox Corporation and YouTube TV announced a new long-term carriage agreement on Thursday night, less than 48 hours before one of the biggest nonconference college…
Fox Puts Off YouTube TV Blackout With Short-Term Extension
YouTube TV subscribers wanting to watch college football this weekend can exhale after the service reached a short-term extension to keep Fox’s television channels on…
Skip Bayless, Gilbert Arenas to Launch New Football Debate Show
Never one to stay away from sports debates for too long, Skip Bayless is joining with Gilbert Arenas for a new talk show on football. Both personalities have been in the…
Ads in NFL Games Are 23 Times More Effective Than All Other TV Buys
The cost of buying airtime in a regular-season NFL game has never been higher, but for marketers with the wherewithal to plunk down more than $1 million for 30 seconds…
Novel Finish to MLB All-Star Game Arrives Too Late to Save TV Ratings
Major League Baseball’s latest brush with novelty didn’t entirely pay off in the TV ratings column, as Kyle Schwarber’s clutch showing in the first-ever All-Star Game…
MLB National TV Ratings Are on a Heater at the All-Star Break
Rob Manfred may not have a taker lined up for ESPN’s expiring media rights package, but as MLB slides into the All-Star break, the commissioner can take comfort in the…
Sovereignty’s Belmont Win Gives Fox Slight Bump From 2024 Low
Sovereignty overtaking Journalism for the second time in five weeks did more than just inspire jokes on social media—it gave Fox a slight bump from last year’s…
Fox Sports Marketing Helps Steer Massive Indy 500 Ratings Jump
In its first year of broadcasting the Indianapolis 500, Fox Sports managed to assemble the biggest television audience for the race in 17 years, as the network’s…
Indy 500’s First Sellout Since 2016 Comes With Controversy
UPDATE: Alex Palou, a 28-year-old Spaniard, prevailed at Indianapolis Motor Speedway Sunday to claim his first Indy 500 victory and the first for his home…
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