The home of the Philadelphia Flyers and 76ers is getting a new name: Xfinity Mobile Arena.
The team’s owners, Comcast Spectacor and Harris Blitzer Sports & Entertainment, announced the new moniker today, and it goes into effect Sept. 1. Signage will be revealed the following day, and it will kick off an Xfinity Mobile Arena week where fans can experience the technological advances in the building.
The deal runs through the 2030-31 season, after which a new co-owned arena is scheduled to open. Financial details were not disclosed.
“It’s a perfect marriage of the two Philadelphia icons coming together,” Matt Lederer, head of brand partnerships and activations at Comcast, said in a phone interview.
Comcast Spectacor and Xfinity are both owned by media, entertainment and communications giant Comcast. Lederer said the negotiations with a sister brand were not different from other properties, but being a part of the same company provides an opportunity for increased amplification.
The deal highlights the renewed partnership between Comcast Spectacor and HBSE, which battled in recent years over HBSE’s plans to build a new arena in downtown Philadelphia.
In January, the 76ers dropped plans for a an arena in Center City to partner with Comcast for a new venue in the South Philadelphia Sports Complex, where the teams currently play and which also houses the NFL’s Philadelphia Eagles and MLB’s Philadelphia Phillies. Comcast controls the naming rights in the new building, but Lederer said no decisions have been made if the new building will have Comcast or Xfinity on the outside.
The 76ers are a tenant in the current Comcast-owned arena, but they will be a 50-50 partner in the new venue. Comcast also took a minority stake in the 76ers and is partnering with HBSE to help bring a WNBA team to the city. The Sixers will share in the economics of the new Xfinity partnership—the NBA team did not have a sponsorship deal with Wells Fargo.
Xfinity Mobile launched in 2017 and has 8.1 million subscribers. It is one of the fastest-growing wireless services in the U.S., but it’s small compared to the biggest services—AT&T, T-Mobile and Verizon—which all have over 100 million customers.
“It’s a young brand,” Lederer said. “The awareness that a naming rights partnership provides you, not just in the city of the teams in the venue, but also outside, especially with a venue like this, where there are NBA and NHL teams that come through, is extremely important.”
The Flyers and 76ers both missed the playoffs this season, but it was still a record revenue year for the arena, fueled by the $400 million renovation project completed in 2024 and a busy concert schedule. The building hosts 220 events a year with 2.5 million fans.
“Especially this year, where we had our sea legs so to speak, we were able to see improvements across the board from food and beverage to retail to events,” Todd Glickman, Flyers’ chief revenue and business officer, said in a phone interview.
Wells Fargo Center was originally christened as CoreStates Center when it opened in 1996 and evolved during a series of bank mergers to First Union Center in 1998, Wachovia Center in 2003, and then Wells in 2010. The original deal required a typewriter with Wite-Out, according to Glickman—those under 30 can Google both those things.
Last year, Wells Fargo said it would not renew its naming rights partnership when it expired in August 2025, saying it “regularly reviews and adjusts our overall sponsorship strategy.” Glickman said they started the new naming rights search more than 18 months ago and settled on Xfinity after sorting through national, local and regional brands.
Comcast worked with its sports marketing agency of record, GMR, on the deal. Comcast Spectacor did everything in house.
(This story has been updated in the fourth-to-last paragraph to clarify Todd Glickman’s title.)