After EA Bows Out, 2K Teases College Hoops Video Game ‘Experience’
Electronic Arts’ plans for a full-fledged college basketball video game have been shelved, the company has reportedly told schools, in part because rival publisher 2K…
licensing
Fanatics’ Aussie Court Loss Brings Sound and Fury, Little Sales Impact
A long trademark dispute between Fanatics and an Australian firm is winding down, but not without a crescendo in a bitter battle of words. FanFirm—an Australian…
Hulk Hogan Could Have a Marilyn Monroe-Like Afterlife AheadÂ
Terry Bollea, better known as Hulk Hogan, may have died, but it is almost certain his character’s legacy will live on. “Hulk Hogan has the potential to be a Marilyn…
Backyard Baseball 2001 Game Returns With 28 Original MLB Stars
Backyard Baseball ’01 is set to re-launch next week on PC and mobile devices, featuring MLB marks and 28 of the 31 players who appeared in the original version, the…
Ex-Netflix Exec Bruce Daitch Joins OneTeam Board
Athlete rights commercialization company OneTeam Partners has added former Netflix and Dreamworks executive Bruce Daitch to its board of directors, bringing modern media…
MLBPA Seeks to Export Union Power with OneTeam Joint Venture
As Major League Baseball opens its fourth international series of 2024 Saturday, with the Mets and Phillies facing off in London, the MLBPA is expanding its…
Scarlett Johansson vs. OpenAI Foreshadows AI’s Sports Shakeup
It’s easy to imagine how superstar athletes could benefit from generative AI technology. By embracing computer model versions of themselves, they could reach more fans…
Messi Clothing Line Sold to Blackstone-Owned Centric Brands
Lionel Messi’s casual clothing brand is being taken over by Centric Brands, a clothing maker owned by private equity giant Blackstone that also licenses clothing and…
Authentic Pivots on SI Sportsbook Following 888 Retreat
SI Sportsbook will soon be no more, following 888’s decision to unwind the operation less than 30 months after launching in partnership with Sports Illustrated owner…
Michael Johnson, Winners Alliance to Create Fan-Focused Track League
Olympic champion Michael Johnson is determined to revive his beloved track and field, which for decades has only managed to capture the U.S. public’s attention during…
Best Of 2024
SI’s Woes Swallowed Up by Authentic’s Fashion Brand Empire
The troubled outlook for Sports Illustrated is of big concern to its current publisher, Arena Group Holdings, which missed a year-end royalty payment and now faces the…
UFC Topps Cards Returning as Fanatics Strikes Exclusive Deal
UFC Topps cards are returning to the market as Fanatics and UFC parent TKO Global have struck an exclusive multiyear deal, according to an announcement from the…
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