F1 Team Values 2024: Ferrari on Top, Every Team Now Over $1B
Max Verstappen clinched his fourth straight drivers’ championship Sunday at the Las Vegas Grand Prix. It was not like the runaway titles of the last two seasons, when…
Las Vegas Grand Prix
F1’s Grand Prix Must Earn Spot on Busy Las Vegas Sports Calendar
Last year, when the powers that be announced this Saturday night’s Formula 1 Grand Prix in Las Vegas, the question was how the famous Strip would be transformed to…
Liberty CEO Expects Vegas F1 Event to Generate Big Revenues
The Las Vegas Grand Prix is unlike any party that its owners have thrown. It’s also an experiment for parent company Liberty Media. Instead of hiring a third party…
Vegas Sphere Following Strict Trackside Rules for F1 Grand Prix
Don’t expect to see much of the Sphere’s already iconic yellow smiley face during Saturday night’s Formula 1 Las Vegas Grand Prix. F1 and the FIA, the motorsports…
Opinion
Formula 1 Zooms Into America’s Sports Marketing Conversation
Today’s guest columnist is Peter Spartin, head of commercial development and strategy for the Aston Martin Aramco Cognizant Formula 1 Team. Formula 1 is a global…
Netflix Will Stream First Live Sports Event Its Own Way
Before 20 Formula One drivers bring F1 back to Las Vegas for the first time since 1982 on Nov. 19., four of them will participate in Netflix history. Alex Albon…
MSG’s Vegas Sphere Hits $574M in 2023 Revenue Ahead of Launch
Jim Dolan’s Sphere Entertainment reported fourth quarter revenue Tuesday morning of $129.1 million, down 8% from the prior year. MSG Networks represented 99.5% of the…
The $560M Challenge of Turning the Las Vegas Strip Into an F1 Race Track
A version of this story first appeared in the Aug. 16 issue of The Hollywood Reporter magazine. Revamping one of the most well-known streets in the world—the Vegas…
Vegas Formula One VIP Packages Rev Past the Million-Dollar Mark
The inaugural Formula One Heineken Silver Las Vegas Grand Prix is still nine months away, but it’s already promising to be a high-roller event based on its VIP…
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