Pac-12 Extends CW TV Deal Through 2030-31 Season
The reimagined Pac-12 Conference is extending its broadcast rights agreement with the CW as it prepares for…
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Ads in NFL Games Are 23 Times More Effective Than All Other TV Buys
The cost of buying airtime in a regular-season NFL game has never been higher, but for marketers with the…
Fox, YouTube TV Latest to Fight Over Carriage Ahead of Football Season
Days before defending NCAA national champion Ohio State and Arch Manning’s Texas are set to play in the first…
YouTube Week 1 NFL Broadcast Will Include Co-Stream With IShowSpeed
As YouTube looks to differentiate its first exclusive NFL broadcast—Chargers vs. Chiefs in Brazil on Sept…
YES Network-Comcast Dispute Back in Public View With FCC First Pitch
Five months after Comcast and the YES Network called a truce of sorts in their carriage dispute, the Yankees…
NFL Primed for Record Ratings, Ad Cash Under New Nielsen Currency
The NFL already commands a disproportionate share of TV’s eyeballs and ad dollars, accounting for the largest…
How Much Does NFL Sunday Ticket Cost? Depends Who You Ask
Figuring out what YouTube’s NFL Sunday Ticket package gets you can be somewhat complicated. The product…
ESPN’s DTC Rollout Aided by Stephen A. Smith and Its First Mascot
ESPN’s future is nearly here. On Thursday, sports fans can begin paying $30 per month for the entirety of…
Nexstar’s Tegna Buy Creates Larger Player in Local Sports Rights
Nexstar, the largest broadcast affiliate owner in the U.S. and owner of the CW, announced Tuesday it has…
ESPN to Launch TikTok-Like Feed in Its Own App
Having built the largest TikTok account among U.S. companies, with more than 50 million followers, ESPN will…
Manfred: ‘Sunday Night Baseball’ Deal on Deck, Realignment Likely
MLB commissioner Rob Manfred on Sunday night said the league was closing in on a deal to cover the final…
Women’s Sports Brand ‘The IX’ Buys ‘The Ice Garden’ Hockey Site
Two months after taking investment from Monumental Sports, women’s sports media brand The IX Sports is…
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