NFL Kickoff Draws 28.3M, Misses Record Because of Storm Delay
A 65-minute weather delay didn’t put too much of a damper on the NFL Kickoff deliveries, as NBC and Peacock averaged 28.3 million viewers for Thursday night’s…
NBC Sports
NBC Sells Out Super Bowl LX With Ad Demand Reaching New Heights
If you’re a marketer itching to spend $8 million for a single 30-second slice of national TV inventory, the time to pick up the phone and call Peter Lazarus was roughly…
Comcast Awaits NBA Boost as Peacock Losses Hit $10 Billion
A seasonal dearth of live sports content contributed to a mixed bag for Comcast’s streaming service, as Peacock subscribers remained flat at 41 million, while losses…
Scottie Scheffler Probably Doesn’t Care That You’re Not Watching Him
There are probably few things that Scottie Scheffler cares less about than how many people are watching him as he demonstrates his quiet mastery of golf, and yet our…
$8 Million Buys You One Super Bowl Ad or Steve Cohen’s Dead Shark
Having sold out the Super Bowl inventory it had reserved for the spring/summer upfront bazaar, NBCUniversal has been shopping around a selection of $8 million units…
NBC Faces Preakness Dip as Racing Mulls Rest and Triple Crown Reset
Three days after Sovereignty won the Kentucky Derby, the thoroughbred’s owners announced they would skip the Preakness Stakes with a plan to compete in the Belmont…
NBC Hires Michael Jordan to Contribute to NBA Coverage
In a surprise move, per The Hollywood Reporter, NBC said Monday that it has hired Michael Jordan to contribute to its NBA coverage, which tips off later this…
NBC Sports to Use AI to Recreate Iconic Voiceover for NBA Coverage
NBC Sports is going all out to bring back the 1990s to the NBA with a modern twist. Comcast’s sports division will use an AI-generated version of the late Jim Fagan…
Baffert Returns to Churchill Downs and NBC’s Derby Coverage
This year marks NBC’s 25th production of the Kentucky Derby and the first Run for the Roses since 2021 for polarizing trainer Bob Baffert, who returns this weekend after…
Cable Losses, Peacock Headwinds Ruffle Comcast’s Feathers
Peacock’s Summer Olympics bump looks to have been short-lived as NBCUniversal’s streaming platform closed out the year without having added to its Paris haul.Per Comcast…
Notre Dame AD Eyes Global Growth 100 Years After Four Horsemen
It is perhaps the most memorable assemblage of descriptive sentences to have appeared in an American newspaper, and while millions of readers of the recently launched…
Warner’s NBA Juggernaut Wobbles as Zaslav Hypes DTC
As much as talk about the impending loss of TNT’s NBA rights package was largely sidestepped during Warner Bros. Discovery’s third-quarter earnings call Thursday, the…
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