Sporticast 483: The Rising Cost vs. Convenience of Sports Streaming
On the latest Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman discuss some of the biggest sports business stories of the week, including the latest in the…
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Sports Have Never Cost More. Non-Fans Help Foot the Bill.
NFL fans owe a thank you to MrBeast and his nation-state-sized following. Really. And NBA followers better show gratitude to devotees of The Summer I Turned Pretty. Here…
YouTube’s NFL Debut, Starring MrBeast, Draws 16.2 Million in U.S.
YouTube’s first exclusive NFL game, featuring the Kansas City Chiefs and the Los Angeles Chargers—as well as some of the platform’s biggest creators—averaged 16.2…
NFL’s World Domination Itch Grows With YouTube’s Brazil Audition
In 1949, a philologist and Harvard lecturer by the name of George Kingsley Zipf published a 573-page treatise in which he demonstrated that people are fundamentally…
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Good Good Golf Launches on Discord, Eyeing Fan Leagues
Creator-driven brand Good Good Golf is launching a Discord-based community program, with plans to introduce real-life leagues and national tournaments after raising $45…
YouTube Week 1 NFL Broadcast Will Include Co-Stream With IShowSpeed
As YouTube looks to differentiate its first exclusive NFL broadcast—Chargers vs. Chiefs in Brazil on Sept. 5—the streamer will allow several personalities to host their…
How Much Does NFL Sunday Ticket Cost? Depends Who You Ask
Figuring out what YouTube’s NFL Sunday Ticket package gets you can be somewhat complicated. The product includes Sunday afternoon, regular-season games not carried on…
MrBeast Sued by Spalding Over Basketball’s Mark of ‘The Beast’
The business enterprise of James Stephen “Jimmy “Donaldson—better known as YouTuber MrBeast—has been sued for trademark infringement and unfair competition by…
YouTube’s Hiring of Disney Exec for Sports Role Prompts Lawsuit
After more than two decades at Disney and ESPN, Justin Connolly has departed the Magic Kingdom to join YouTube in a newly created role as global head of media and…
The NFL Is on Broadcast, Cable—and Now ‘New TV’
It was only a matter of time before YouTube streamed its own exclusive NFL action, with the platform now set to air a Week 1 Friday game between the Chargers and Chiefs…
YouTube’s First Exclusive NFL Game Will Stream for Free
YouTube will air its first exclusive NFL game a day after the 2025 season kicks off, the league and streaming giant announced Tuesday. The Chargers will be the home team…
YouTube Teases New Features for 20th Anniversary as NFL Ties Grow
It wasn’t that long ago when YouTube seemed to draw more attention from sports’ lawyers than sports marketers. In fact, it wasn’t that long ago when YouTube didn’t exist…
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