CBS Notches 27-Year Ratings High With Week 1 NFL Slate
The NFL may suspect that its TV ratings are being underestimated, but as the in-game data culled from the new Nielsen currency continues to roll in, there would seem to…
CBS Sports
Pac-12 Extends CW TV Deal Through 2030-31 Season
The reimagined Pac-12 Conference is extending its broadcast rights agreement with the CW as it prepares for its final season as a two-team conference. It will stick…
NFL Primed for Record Ratings, Ad Cash Under New Nielsen Currency
The NFL already commands a disproportionate share of TV’s eyeballs and ad dollars, accounting for the largest audiences of any programming genre and some $5.2 billion in…
Paramount’s Redstone Era Ends as Skydance Takeover Awaits
In its final earnings call before David Ellison’s Skydance Media closes its $8 billion takeover of Paramount, the parent company of the CBS broadcast flagship did not…
WNBA National Viewership Up Despite Clark’s Injury Absences
The WNBA’s national viewership remains strong in year two of the Caitlin Clark era, even with Clark missing extended time because of injuries and her Indiana Fever…
$16M Trump Payout Greases Skids for Paramount-Skydance Deal
On the morning after Paramount announced that it would pay $16 million to settle a lawsuit filed by President Donald Trump, the company’s co-CEO spoke briefly about the…
Rebuilt Pac-12 Signs 5-Year Extension With CBS Sports
The Pac-12 announced that Paramount’s CBS Sports will be the expanded conference’s anchor media partner for five years when it welcomes seven new member schools in…
Baker’s March Madness Expansion Plans Face Limits of TV Marketplace
NCAA president Charlie Baker on Thursday said his team has begun discussions with CBS Sports and Warner Bros. Discovery regarding a possible expansion of the March…
CBS Takes on U.S. Playoffs With Inter Milan-PSG Champions League Final
After Inter Milan super-sub Davide Frattesi scored the winning goal in extra time to secure a 4-3 victory over Barcelona on Tuesday, the midfielder celebrated so hard…
CBS’ 70-Year Masters Run Is the Stuff Legends Are Made Of
“Jolly” probably isn’t a word that gets tossed around much on the grounds of the Augusta National Golf Club, although there’s a pretty solid chromatic argument for…
CBS Sports Sells MaxPreps to PlayOn in Youth Sports Media Shuffle
Nine months after being put on the market, MaxPreps has a new home. PlayOn announced that it has bought the long-running prep sports media platform from Paramount’s…
March Madness Fueled by Chalk as Men’s Ratings Hit 32-Year High
Cinderella may have left the ball a little earlier than expected, but the relative lack of upsets and buzzer-beaters hasn’t hurt the March Madness TV ratings. If…
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