The Data Wars Hold a Lesson for ESPN’s New NFL Partnership
The recent tie-up between the NFL and ESPN, in which the league took a 10% stake in the sports media giant, contains a big unanswerable question: Will it ensure the…
The recent tie-up between the NFL and ESPN, in which the league took a 10% stake in the sports media giant, contains a big unanswerable question: Will it ensure the…
Under Armour fell short of analyst expectations on nearly every segment in the first quarter, and while founder and chief executive officer Kevin Plank sought to put a…
For all the talk about college sports’ so-called descent into “Wild West” chaos, there remain parts of the industry that hum along with such seamless coordination, one…
Under Armour, having strategically pulled back from college sports in recent years, has named former Ohio State athletic director Gene Smith to its board of…
On Wednesday, the stock market surged after President Donald Trump announced a 90-day pause on the reciprocal tariffs that had gone into effect hours earlier, except for…
Under Armour and the NFL signed a long-term partnership to make the Baltimore-based brand an official footwear and glove partner of the world’s richest sports…
It’s been seven years since a team took the court in the men’s basketball tournament wearing jerseys that weren’t Nike, Under Armour or Adidas. That streak will end on…
The NBA’s biggest stars are in the Bay Area this weekend for the 2025 All-Star Game, which will reunite three players who starred on last summer’s U.S. Olympic gold…
Under Armour reported third-quarter revenue of $1.4 billion, down 6%, and its seventh straight quarter of year-over-year revenue declines. But Wall Street cheered the…
When Notre Dame faces off against Ohio State in the College Football Playoff National Championship Monday night, the game will also be a showdown of the school’s apparel…
Amer Sports CFO Andrew Page didn’t mince words on Tuesday when discussing the effect that looming tariffs might have on his business. “We have some degree of…
Sportswear brand Under Armour reported second-quarter financial results Thursday that matched revenue expectations with a 11% decline, but the company handily beat the…