USTA Enters U.S. Open With Near-Record Cash Ahead of $800M Project
The U.S. Tennis Association reported $623.8 million in revenue in 2024, with the vast majority coming from one event: the U.S. Open. The three-week tournament…
USTA
Mets Hire USTA’s Lew Sherr to Lead Business in Latest Shakeup
New York Mets owner Steve Cohen didn’t go far to find his new president of team business operations. On Friday the Mets announced the hiring of Lew Sherr, who has been…
U.S. Open Tennis Home Plans $800M Renovation
The house that Arthur Ashe built is getting a major makeover. The U.S. Tennis Association has announced an $800 million investment to the Billie Jean King National…
U.S. Open Sells $12.8 Million of Honey Deuce Drinks in 2024
The USTA announced that it sold 556,782 Honey Deuce signature cocktails during the 2024 U.S. Open. At $23 a pop, the organization made more than $12.8 million in revenue…
Sporticast 378: America Still Loves Its Football
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the start of the…
Sporticast 374: The U.S. Open Is Back to Printing Money
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the start of the…
U.S. Open Cash Spigot Flows as USTA Turns to Investments
The U.S. Open welcomed 216,029 fans over the past seven days to take in performances, practice rounds and qualifying, a 37% jump over the pre-tournament benchmark it set…
ESPN Splits Approach to Russia, Belarus Flags Due to Ukraine War
On Saturday afternoon, Belarusian-born Aryna Sabalenka will take on American teenager Coco Gauff in the U.S. Open women’s final. On the official ESPN broadcast, the…
Sporticast: How the USTA Turned Around a $200 Million COVID Shortfall
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the start of the…
U.S. Open Powers USTA to Record Revenue, Cash Rebound
Nearly 158,000 people attended the U.S. Open’s Fan Week over the last six days to watch qualifying matches, practice rounds and organized performances, shattering the…
Tiffany & Co, USTA Sign Multiyear Partnership Renewal
The United States Tennis Association (USTA) said Tuesday that it has signed a multiyear partnership with Tiffany & Co. to continue to serve as the Official Trophy…
Sports Assets Remain Solid Amid Crypto Meltdown, Fitch Says
If this winter’s “Crypto Bowl” made you think the NFL might become too reliant on the techno-lucre, don’t worry. The implosion of cryptocurrency broker FTX and the…
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