YouTube’s NFL Debut, Starring MrBeast, Draws 16.2 Million in U.S.
YouTube’s first exclusive NFL game, featuring the Kansas City Chiefs and the Los Angeles Chargers—as well as…
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Pac-12’s Rebirth Gets Fresh Look With John Madden’s Studio
The Pac-12 has undergone extraordinary change in the last two years, between losing 10 of its 12 members…
Pitaro: ESPN Willing to Explore Equity Deals with Other Leagues
On the eve of ESPN’s Monday Night Football opener, chairman Jimmy Pitaro said the network’s sports-rights…
After EA Bows Out, 2K Teases College Hoops Video Game ‘Experience’
Electronic Arts’ plans for a full-fledged college basketball video game have been shelved, the company has…
It Will Cost $935 to Stream Every NFL Game This Season
NFL fans have never had more ways to watch football. For the first time this year, all 272 regular season…
NFL’s World Domination Itch Grows With YouTube’s Brazil Audition
In 1949, a philologist and Harvard lecturer by the name of George Kingsley Zipf published a 573-page treatise…
Killer Matchups, Nielsen Tweaks Spike College Football Numbers
College football is back—and in a big way.While recent changes to Nielsen’s ratings methodology were expected…
NFL’s Giants to Sell Stake to Koch Family at Record $10B+ Valuation
Julia Koch and her family reached an agreement to buy a stake in the New York Giants, according to multiple…
‘NFL RedZone’ Fans Are Worried About Ads. Here’s What They’ll See.
NFL RedZone will air commercial messages on a regular basis for the first time this season, but a league…
Countdown to Rise: Join Sportico on Tuesday
Join Sportico in New York City on Sept. 16 for RISE: Women’s Sports, a one-day event focused on innovation…
NBC Sells Out Super Bowl LX With Ad Demand Reaching New Heights
If you’re a marketer itching to spend $8 million for a single 30-second slice of national TV inventory, the…
UFC, WWE Parent TKO Doubles Dividend on Heels of Rights Deals
TKO Group Holdings is doubling its dividend, the company announced Wednesday, as strong cash flow and future…
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