Amazon Thursday Night Football Adds Focus on Clock Management
Prime Video has announced several analytics-focused additions to its Thursday Night Football coverage as the NFL returns to Amazon for a fourth season of…
Amazon
Ads in NFL Games Are 23 Times More Effective Than All Other TV Buys
The cost of buying airtime in a regular-season NFL game has never been higher, but for marketers with the wherewithal to plunk down more than $1 million for 30 seconds…
Taylor Swift’s ‘New Heights’ Debut Follows Amazon’s Podcast Pivot
Amazon broke up its podcast subsidiary Wondery earlier this month. Less than two weeks later, Taylor Swift appeared. “I think we all know that if there is one thing…
With NHL Deal Locked in, Rogers Eyes New Streaming Sublicense
While the NHL’s new 12-year, $7.7 billion extension with Rogers locks in national media rights across all platforms, including TV, digital and streaming, the owner of…
NHL and Rogers Sign 12-Year Deal, Leave Door Open for Amazon, BCE
Rogers Communications and the National Hockey League officially announced a 12-year agreement for the league’s national media rights in Canada. The CA$11 billion deal…
Amazon Prime Video Secures NFL Playoff Game Rights Through 2033
After streaming its first exclusive NFL playoff game in January, Amazon Prime Video is in line to air similar contests in each of the next eight seasons, an NFL…
NFL Wild-Card Ratings Drop 8%—but Better Showings May be Ahead
The NFL’s playoff ratings took a hit over the extended wild-card weekend as a series of plodding, one-sided games sent millions of fans scrambling for a less tedious…
Sporticast 414: The NFL Sells Books Now
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including another symbol…
A.J. Brown’s Book Goes Viral, Hitting Amazon’s No. 1 Spot
“It must be the shoes!” is out. “It must be the book!” is in. Eagles wide receiver A.J. Brown unintentionally showed just how much influence NFL stars have when a…
Big Tech Sports Stocks Help to Dominate Market in 2024
The tech giants have planted their feet in sports media rights—and they are here to stay, especially as long as they continue to rake in money. And, if 2024 was any…
Amazon, NBA Could Shake Up Cup Schedule in 2025-26
While the Milwaukee Bucks and Oklahoma City Thunder prepare for Tuesday night’s 2024 NBA Cup final, Amazon and the league are already discussing ways to continue to grow…
Bruins, Swayman End Public Standoff With $66 Million Deal
The Boston Bruins and goalie Jeremy Swayman have reached an agreement on an eight-year, $66 million contract extension, ending protracted negotiations that spilled into…
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