Patrick Mahomes, Meghan Trainor Yuk It Up in NFL’s $357M Ad Week
We’re maybe just a few minutes into the second quarter of Sunday’s Steelers-Jets game when the guy in the Emerson Boozer jersey starts griping about that Meghan Trainor…
advertising
NBC Sells Out Super Bowl LX With Ad Demand Reaching New Heights
If you’re a marketer itching to spend $8 million for a single 30-second slice of national TV inventory, the time to pick up the phone and call Peter Lazarus was roughly…
Barstool Demands Millions From Omega Accounting in Ad Suit
Barstool Sports has sued Omega Accounting Solutions and O’Brien Sales & Marketing for breach of contract, accusing the California companies of failing to pay for…
SEC, Big Ten Football Ratings to Rise as Nielsen Ups College-Town Scope
If Americans are often deeply weird about their college football, it’s because the entire gameday experience is a delivery system for a sort of communal ecstasy. Cram…
Ads in NFL Games Are 23 Times More Effective Than All Other TV Buys
The cost of buying airtime in a regular-season NFL game has never been higher, but for marketers with the wherewithal to plunk down more than $1 million for 30 seconds…
Sports Weathers Gnarly Ad Quarter While Everything Else on TV Tumbles
The second quarter of 2025 proved to be a rough patch for sports’ biggest media partners, as stressors on the ad market, seasonal declines in political spend and an…
Baseball Built TV. Together, They Invented Modern Advertising.
If baseball’s cozy relationship with television has grown somewhat frosty in recent years, what with ESPN opting out of its legacy rights deal with MLB and a near-death…
Comcast Awaits NBA Boost as Peacock Losses Hit $10 Billion
A seasonal dearth of live sports content contributed to a mixed bag for Comcast’s streaming service, as Peacock subscribers remained flat at 41 million, while losses…
$8 Million Buys You One Super Bowl Ad or Steve Cohen’s Dead Shark
Having sold out the Super Bowl inventory it had reserved for the spring/summer upfront bazaar, NBCUniversal has been shopping around a selection of $8 million units…
No Matter the Outcome, Game 7 Is a Victory for Disney and the NBA
For the first time in nearly a decade, the NBA Finals will go the distance, as the Indiana Pacers and Oklahoma City Thunder get set to square off Sunday night in Game 7…
Jayson Tatum’s ‘Superman’ Ad Ends $500K Run After Achilles Injury
Boston Celtics superstar Jayson Tatum’s Achilles rupture forced a quick Hollywood pivot. An ad promoting the July 11 release of Superman made its debut last week…
Genius Tech Underpins Ad Targeting for Women’s Sports Fans
Seeking to capitalize on the boom in women’s sports viewership, Deep Blue Sports + Entertainment is launching a marketing product that uses artificial intelligence and…
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