Ares Sports Fund Buys Stake in SailGP France Team
The Ares Sports, Media and Entertainment Fund has purchased a minority stake in the France SailGP team, the…
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David Blitzer Joins League One Volleyball as Austin Co-Owner
League One Volleyball (LOVB) has announced David Blitzer, Peter J. Holt and Amy Griffin will buy the LOVB…
Varsity Unveils Pro Cheer League Amid Image Rehab Tour
Varsity Brands believes cheerleading is ready to graduate from college and step into the professional…
Cricket Legend Virat Kohli Invests in World Bowling League
King Kohli is stepping into a new sports arena, but this time not as a player. Legendary cricket player…
X Games Hires Nike, Apple Vet as CMO With Focus on New League
Action sports series X Games has hired Nike and Apple veteran marketer Kevin O’Connor as its chief marketing…
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New Chess Showdown Pits Top U.S., Indian Players in Rapid-Style Format
Some of the world’s highest-ranked and most famous chess players have agreed to compete in a new, fast-paced…
Mike Repole Returns to Derby With ‘Grande’ Horse, Small Expectations
Mike Repole deeply wants to win the Kentucky Derby, but he arrives at Churchill Downs this week with tempered…
Ex-MLB Star’s Horse Searching for Kentucky Derby Miracle
Whether in baseball or horse racing, Jayson Werth isn’t afraid to take a big swing. It’s something he…
Boston Marathon Winners Lokedi, Korir Earn $150K Each in Base Prizes
Sharon Lokedi of Kenya won the women’s pro race at the Boston Marathon in 2:17:22, the fastest time ever on…
Mater Dei High School Signs Seven-Figure Media, NIL Deal With Playfly
Mater Dei High School, a California private school nationally known for its strong sports programs, has inked…
Varsity’s Cheer Safety Revamp Under KKR Strained by Event Mayhem
Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the…
TKO Schedules First UFC, WWE, PBR ‘Takeover’ in Kansas City
TKO Group Holdings will hold the first weekend-long event of its three-sport portfolio, announcing Wednesday…
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