Angel City has hired veteran marketer Julia Victor as its first chief marketing officer.
The new CMO will oversee ACFC’s branding, marketing and sponsorship efforts, and will work closely with the team’s president of business operations Carmen Bona, who joined the club in February.
Victor comes to the NWSL’s most valuable club from 2K Games, where she was the general manager and vice president of publishing. In that role, she oversaw the marketing and commercial efforts around the gaming company’s intellectual property. Before joining 2K, she worked at Electronic Arts as the global head of marketing for The Sims as well as EA’s lifestyle games. She also worked in multiple divisions at Nike, running marketing campaigns for Nike Running, Nike Los Angeles and Nike Kids before transitioning to the gaming world.
In Sportico’s 2024 NWSL team valuations, Angel City ranked second in the league in revenue after generating $35.4 million in a year. The club has since racked up several major sponsorships. NYX Professional Makeup became the team’s sleeve partner in November, replacing the footwear brand Birdies. In February, CarMax, the used car retailer with a growing marketing portfolio in women’s sports, signed on as the presenting partner for ACFC’s season ticket program.
Victor played college soccer at Marquette, earning an All-Big East Third Team nod in her sophomore season in 2008. She played professionally for the Chicago Red 11 in the original incarnation of the USL W-League.
Although Angel City continues to rake in business wins, its fast start in 2025 on the pitch has turned sour. ACFC entered the midseason break with just 15 points on the season—three points out of a playoff spot—with a 4-3-6 record.
This is the first full season under new ownership after Willow Bay and Bob Iger purchased the control shares of the team last September. Angel City remains at the top of Sportico’s NWSL valuations table at $250 million. The hirings of Bona and Victor are part of Bay and Iger’s planned $50 million additional investment into the team’s facilities and personnel. In January, ACFC opened its new training facility after doing a multimillion-dollar renovation of the Los Angeles Rams’ old facility.
Angel City has built a reputation for pushing boundaries off the pitch. Its initial ownership often acted more like a startup than a typical sports franchise, with numerous celebrity limited partners. Its helped valuation raced past the $100 million mark in April 2021. The club aggressively went for sponsors both native and new to the sports space in 2022, and booked $35 million in sponsorship revenue before its first game.
Yet it also has been fined for salary cap violations, including a $200,000 fine and three-point deduction last season after a league investigation revealed that the team made undisclosed benefits to several players in 2023.
