Lakers, Warriors Tie for Most National TV Games in 2025-26
The 2025 NBA playoffs were a showcase for the future of the league. The Oklahoma City Thunder became the youngest NBA champion in four decades with an average roster age…
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Ex-Miami Heat Security Guard Sold Stolen LeBron Jersey, Feds Say
A former Miami Heat security guard made his initial appearance in federal court for being accused of selling a stolen LeBron James Heat NBA Finals jersey and more than…
LeBron James, Maverick Carter Lead Matthew Berry’s Fantasy Life Raise
Matthew Berry’s Fantasy Life wants football fans to play a new version of fantasy sports this season. It has added $7 million from big name investors as part of the…
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Cleveland Cavaliers’ Owner Retains Bank to Sell Stake in NBA Franchise
Cleveland Cavaliers owner Dan Gilbert is looking to sell a stake in his NBA franchise, according to a half-dozen sources who asked not to be named because the details…
Social Media’s Most Popular U.S. Teams Share One Similarity
Sports teams looking to boost their social followings just need to do one thing: sign LeBron James. James’ current team, the Los Angeles Lakers, has more followers…
NBA Playoff Ratings Up 6% Through First Round
The Minnesota Timberwolves may have robbed the NBA’s media partners of a quarterfinals collision between perennial ratings champs LeBron James and Steph Curry, but the…
Top 50 Highest-Paid Athletes of All Time
The Top 50 earners among athletes all time have brought home a combined $53.2 billion when adjusted for inflation and $37.7 billion on a nominal basis through the end…
Luka Doncic Tops Steph Curry, LeBron James Jersey Sales Mark
For the first time since the 2012-13 season, a player other than Steph Curry or LeBron James had the best-selling NBA jersey this year. That star, according to data…
Jordan, LeBron Nike v Adidas Opera Lights Sonny Vaccaro’s Life Story
He never attended law school and wasn’t a plaintiff or defendant in a major case, but sports marketing pioneer and college athlete advocate Sonny Vaccaro is one of the…
The Shot That’s Becoming a Reliable Offensive Weapon in the NBA
Throughout the 2024-25 NBA season, fans and media members have bemoaned another spike in 3-point attempts. Old heads proclaim that there’s no creativity in the game…
NBA Endorsement All-Stars: Stephen Curry, LeBron James, Kevin Durant
The NBA’s biggest stars are in the Bay Area this weekend for the 2025 All-Star Game, which will reunite three players who starred on last summer’s U.S. Olympic gold…
Highest-Paid Athletes in the World: Full List
This is Sportico‘s fourth annual look at the world’s highest-paid athletes. The estimates
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