Bubba Wallace, Jimmy Haslam on ‘Sportico Sports Business’
Bubba Wallace, who drives the No. 23 car for 23XI Racing in the NASCAR Cup Series, remains true to himself when it comes to his personal brand. On the latest episode of…
venues
Legends Global Reveals New Name After ASM Global Acquisition
Legends has gone global. The services provider for sports venues, events and brands founded by Dallas Cowboys and New York Yankees ownership in 2008 will now be known as…
Commanders Tap Local AI Firm for Training Facility Naming Rights
The Washington Commanders have signed a multiyear naming rights deal for their training facility with BigBear.ai, which primarily provides artificial intelligence…
Jazz, Mammoth Owners Add Music Venue to Downtown Salt Lake Plans
Smith Entertainment Group, the holding company of the NBA’s Utah Jazz and the NHL’s Mammoth, has announced a joint venture with Live Nation to build a new live music…
LA28 Selling Venue Naming Rights in Push for $2.5B Sponsorship Goal
LA28 organizers, Team USA and Comcast (NBCUniversal) are taking an unprecedented route to achieve their domestic corporate sponsorship goal of $2.5 billion. LA28…
Exclusive
NFL Team Values 2025: Cowboys Rule as 3 Clubs Top $10 Billion
NFL owners debated for several years about opening their league to institutional investors, and if they did, what it might mean for franchise values. The pro-PE crowd…
Fan Game-Day Spending Surge Looks Baked in, Bank of America Says
American sports fans appear to have locked in higher spending on game day experiences, according to a new study by Bank of America Institute that used proprietary data…
Sphere Stock Flat on Q2 Results, but Up 65% Off April Lows
Sphere Entertainment’s second-quarter financial results showed revenue of $282.7 million, up 3% versus the prior year. It was a tick ahead of S&P Global Market…
Cubs’ Rooftop Litigation Could Turn on 19th Century Barn Case
As the Chicago Cubs continue their legal battle against Wrigley View Rooftop—a company that provides 200 guests with a view of neighboring Wrigley Field in exchange for…
Baseball Built TV. Together, They Invented Modern Advertising.
If baseball’s cozy relationship with television has grown somewhat frosty in recent years, what with ESPN opting out of its legacy rights deal with MLB and a near-death…
Braves’ Development Revenue Jumps 49% After Real Estate Buy
The Atlanta Braves may be lacking on the field this season, but the team’s multi-use development near Truist Park, called The Battery, continues to be a steady source of…
Fenway Park Workers Warn of Indefinite Strike Against Aramark
Concession workers at Fenway Park may go back on strike—potentially indefinitely—if food and beverage vendor Aramark doesn’t offer a new labor contract. On…
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