2025 U.S. Open Apparel Trends: Nike’s Loss Is Adidas and Y-3’s Gain
The world’s best tennis players are outfitted by Nike, including Jannik Sinner and Carlos Alcaraz, who have combined to win the last seven men’s singles Grand Slams, and…
Adidas
Adidas Deal Reveals Tennessee Athletic Org’s Hidden Purpose
The University of Tennessee last week unveiled a landmark 10-year apparel partnership with Adidas, set to begin next July and expected to include a significant NIL…
Manchester City Signs Puma Extension Worth Record $1.5B+
Manchester City and Puma have extended their partnership, which sets a kit manufacturer record for a Premier League club at £100 million per year ($135 million based on…
Man United Revenue Up 17% as Historically Bad Season Wraps
Manchester United revenue rose 17% for the three months ending March 31, thanks largely to four more home matches during the quarter, as the team made a run to the…
Adidas Posts Strong Q1 Results in Sharp Contrast to Nike
German sportswear giant Adidas released preliminary first-quarter financial results with revenue of €6.2 billion ($6.9 billion based on current exchange rates), marking…
Nike Stock Hits 7-Year Low, Market Cap Falls Below $100 Billion
Nike shares sank 3.8% on Friday and are now down 16.4% for the year, continuing a stunning reversal for the once high-flying brand that has faced layoffs, a CEO switch…
Bryant Basketball Snaps 7-Year March Madness Apparel Drought
It’s been seven years since a team took the court in the men’s basketball tournament wearing jerseys that weren’t Nike, Under Armour or Adidas. That streak will end on…
Adidas Sues Fashion Company for Infringing on Three-Stripe Mark
Adidas this week brought its latest trademark infringement lawsuit against a company whose products use designs that look too much like its famous three-stripe mark…
Sporticast 429: College Sports Enters (Another) New Era
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the end of the…
Adidas Sells Last Yeezy Sneakers as Brand’s 2024 Sales Hit $700M
The once-promising partnership between Adidas and Ye, the rapper previously known as Kanye West, has reached its endgame as the German sportswear giant sold its…
Aston Villa’s Champions League Run Pushes Revenue Near $500M
[UPDATE: Aston Villa beat Brugge, 3-1, in the first leg of their Champions League round-of-16 matchup.) The Premier League’s Aston Villa FC is one of the oldest and…
Adidas Sees Strong Finish to 2024 With Revenue and Profit Surge
Adidas wrapped up 2024 on a high note with better-than-expected results in the fourth quarter, reports Footwear News. According to the German athletic company’s…
More From Our Brands
Variety
Trump Files $15 Billion Defamation and Libel Lawsuit Against the New York Times
Rolling Stone
John Oliver Kept His Emmys Speech Short ‘To Cost Nate Bargatze Money’
ArtNews
Gerald Fineberg’s Calder Mobile Swings Back to Market at Art Basel Paris
BGR
These 3 iOS 26 Features Aren't Available At Launch
Billboard