2025 U.S. Open Apparel Trends: Nike’s Loss Is Adidas and Y-3’s Gain
The world’s best tennis players are outfitted by Nike, including Jannik Sinner and Carlos Alcaraz, who have combined to win the last seven men’s singles Grand Slams, and…
Nike
Opinion
Even in Cancer Reveal, Deion Sanders Revs Marketing Engine
On Monday afternoon, Deion Sanders went public with his health struggles in the most Coach Prime way possible. Flanked by two medical professionals—and products…
Nike Stock Jumps 15% for Biggest One-Day Gain Since 2021
Nike released its fourth-quarter earnings after the market closed Thursday, revealing a revenue decline of 10% and a drop in net income of 86%. The company also warned…
Jordan Brand Revenue Sinks 16% During Nike’s Fiscal Year
Nike reported fourth-quarter financial results that slightly topped depressed revenue and earnings-per-share estimates, but the full-year picture reflects the brand’s…
Sponsors Back Sinner Despite Three-Month Doping Ban
Jannik Sinner arrived at Roland Garros as one of the favorites at the French Open, with bettors overwhelmingly backing him and Carlos Alcaraz to claim the men’s title…
X Games Hires Nike, Apple Vet as CMO With Focus on New League
Action sports series X Games has hired Nike and Apple veteran marketer Kevin O’Connor as its chief marketing officer, the latest addition to the overhauled C-suite in…
Sporticast 443: Air Jordan Continues to Soar Above His Peers
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Sportico‘s list…
Adidas Posts Strong Q1 Results in Sharp Contrast to Nike
German sportswear giant Adidas released preliminary first-quarter financial results with revenue of €6.2 billion ($6.9 billion based on current exchange rates), marking…
How Michael Jordan Made $300 Million in 2024
In 1993, Michael Jordan abruptly retired from the NBA after leading the Chicago Bulls to three straight titles. After the move, he said it would take a contract of $300…
Michael Jordan Leads Highest-Paid Athletes of All-Time at $3B Earned
The 100 highest-paid athletes in the world made a record $6.2 billion last year from salaries, prize money and endorsements, led by Cristiano Ronaldo ($260 million) and…
Sports Apparel Makers Face China Exposure Amid Trump Tariff Pause
On Wednesday, the stock market surged after President Donald Trump announced a 90-day pause on the reciprocal tariffs that had gone into effect hours earlier, except for…
This Stock’s Slide Is an Omen for Sports TeamsÂ
Thursday’s market-wide selloff in the wake of Donald Trump’s tariffs announcement will have wide-ranging impacts for sports teams, their fans and their owners. But…
More From Our Brands
Variety
Trump Files $15 Billion Defamation and Libel Lawsuit Against the New York Times
Rolling Stone
John Oliver Kept His Emmys Speech Short ‘To Cost Nate Bargatze Money’
ArtNews
Gerald Fineberg’s Calder Mobile Swings Back to Market at Art Basel Paris
BGR
These 3 iOS 26 Features Aren't Available At Launch
Billboard