Lauren Leichtman Building Family Affair as San Diego Wave Owner
Brandi Chastain’s thrilling penalty kick to win the 1999 women’s World Cup for the United States captivated soccer fans across the county, prompting a boom in the sport…
women’s sports
Engelbert and El-Erian Join Sportico Sports Business
A new episode of Sportico Sports Business Presented by Genius Sports premieres Tuesday night at 11:30 p.m. ET on the YES Network and the Gotham Sports App following the…
Women’s Sports Brand ‘The IX’ Buys ‘The Ice Garden’ Hockey Site
Two months after taking investment from Monumental Sports, women’s sports media brand The IX Sports is expanding. The company has acquired women’s hockey-focused…
Exclusive
Women-Centered VC Fund Tipt Ventures Secures Funding, First Deal
Ami Galani and Fielding Jamieson have closed on their initial fundraise for Tipt Ventures, the duo’s new venture capital fund focused on how women engage with the sports…
Rivals to Roommates: NCAA Acrobatics & Tumbling, Stunt Emerge Together
On May 15, the NCAA’s committee on women’s athletics recommended granting full championship status to two cheer-adjacent disciplines: acrobatics & tumbling and…
Ted Leonsis Group Invests in Women’s Sports Reporters, ‘The IX’
The Washington Mystics’ parent company recently acquired a minority stake in women’s sports media company The IX, the sides announced Monday. The IX, founded by…
The Sports Bra Bar, With $1M/Year in Revenue, Spawns Franchise Plan
Three years after debuting as the first women’s sports-focused bar-restaurant, Oregon’s The Sports Bra is betting people will pay nearly $900,000 up front and 11% of…
Michele Kang Announces OL Féminin Rebrand, New Training Center
Michele Kang will fully finance the construction of a new performance center for the most successful women’s soccer team in the world, quipping that “it’s not going to…
Sports Are Poised to Power Through an Uncertain Upfront Market
Now that broadcast TV’s scripted development has more or less gone the way of the barefoot placekicker—whereas the pre-pandemic 2019-20 upfront was prefaced by 59 pilot…
Genius Tech Underpins Ad Targeting for Women’s Sports Fans
Seeking to capitalize on the boom in women’s sports viewership, Deep Blue Sports + Entertainment is launching a marketing product that uses artificial intelligence and…
Opinion
The Women’s Sports Boom Will End If We Don’t Continue to Build
Today’s guest columnist is Haley Rosen, founder and CEO of Just Women’s Sports. For those of us who have spent our lives in women’s sports, the current moment of…
Women’s Sports TV Spend Doubles as Marketers Dish Out $244.4M
After elbowing its way into the thick of the pop-culture conversation, women’s sports are now commanding a volume of advertising dollars commensurate with the recent…
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