NFL Says Nielsen Is Overlooking Millions of Super Bowl Viewers
The NFL may have a bone to pick with Nielsen’s measurement of its biggest tentpole events, but league officials on Tuesday acknowledged that the ratings service will…
nielsen
Nielsen Black Audience Report Includes Low-Key ‘TV’ Usage Stunner
While the Great Streaming Disruption has turned America’s TV habit on its ear, Black viewers continue to stand out as the most voracious consumers of video…
Brawny New Nielsen Currency Isn’t a Quick Fix for Sports TV
If you’re a fan of blight and violence, you can probably do a lot worse for yourself than spending a few hours watching NFL games from the 1970s on YouTube. Stick to the…
Nielsen Study on Latino Sports Fans Shows Untapped Market Potential
For generations, the Latino population in the United States has transformed the way sports in the United States have been played and consumed. Yet despite their…
NFL’s Christmas Takeover Puts a Bow on Out-of-Home Ratings Jackpot
This story appeared in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. As the NFL wrapped its annual owners…
Fox, Netflix Built Sports Ad Deal That Wasn’t Based on TV Ratings
Nearly every commercial that runs on TV is backed by a guarantee of how big an audience will watch it. Late last year, Fox and Netflix decided to throw out that rule…
Exclusive
Sports TV Ratings Are About to Get Even Bigger. Here’s Why.
Sports TV ratings are about to enjoy another growth spurt, as Nielsen is preparing to beef up its out-of-home reporting system beyond the 44 markets it currently…
How Exactly Do Nielsen’s TV Ratings Work, Anyway?
Three days after Thanksgiving, CBS earned bragging rights for serving up the highest-rated NFL broadcast of the season, as the network’s national Sunday afternoon window…
‘Bye Bye Barry’ Tops ‘Kelce’ as Prime Video’s Most-Watched Doc in U.S.
EXCLUSIVE to Deadline: There’s a new sports documentary on top at Prime Video. Bye Bye Barry, which tells the story of hall-of-fame running back Barry Sanders, has…
NFL Thanksgiving Ratings Feast Smothered in Out-of-Home Gravy
If there’s very little evidence to suggest that gravy plays a fundamental role in hastening the American consumer’s journey through the sales funnel, the heady blend of…
Nielsen, Amazon Strike Three-Year Pact to Measure ‘Thursday Night Football’
The NFL’s Thursday Night Football may be moving to Amazon, but it’s going to be measured as if it were still playing on traditional TV. Nielsen and Amazon have…
Measurement Giant Nielsen Sold to Private-Equity Group for $16 Billion
Media-measurement mainstay Nielsen said it had agreed to be acquired by a private-equity group for $16 billion after holding out for a higher price than a previous bid…
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