NBC Sells Out Super Bowl LX With Ad Demand Reaching New Heights
If you’re a marketer itching to spend $8 million for a single 30-second slice of national TV inventory, the time to pick up the phone and call Peter Lazarus was roughly…
sunday night football
Mets, Dodgers Steal Share From NFL as Big Markets Draw Big Ratings
In terms of sheer consumption metrics, baseball may have ceded the national pastime crown to the gridiron game long ago, but a New York-Los Angeles National League…
NFL Coaches’ Mandatory Sideline Chats Are a Waste of Breath
The NFL’s new policy of requiring head coaches to exchange in-game pleasantries with network sideline reporters isn’t doing much to enhance the quality of the…
NFL TV Ratings Up 14% as Football Returns to a Packed House
The 2024 NFL season got off to a strong start last weekend, and while online pundits and media watchers grumbled about Tom Brady’s debut in the Fox booth, the TV turnout…
NFL Playoffs Primed by Record $4.5B Ad Sales, Big Ratings Matchups
As the NFL gears up for the playoffs, the league and its network partners are poised to build on what was already a powerhouse season on the ratings and revenue front…
You Need to Calm Down With All the Taylor Swift-NFL Ratings Hype
As much as the NFL and its network partners have embraced the whole Taylor Swift-Travis Kelce thing, the impact of the singer’s sudden fascination with Andy Reid’s…
Taylor Swift Appears at Chiefs-Jets Game on ‘Sunday Night Football’
Taylor Swift made an appearance on Sunday Night Football to cheer on Kansas City Chiefs star Travis Kelce in a game against the New York Jets, Deadline…
Brady’s ‘Bad Football’ Can’t Bring Down NFL’s Betting-Driven Viewership
Tom Brady turned 45 in August, and while the seven-time Super Bowl champ isn’t sufficiently long in the tooth to pull off wearing sweats to a wedding, he’s been leaning…
Amazon’s Thursday Night Football Sets Off Broadcast Musical Chairs
Al Michaels will become a free agent after the victory confetti blankets the SoFi Stadium turf this Sunday, but the veteran broadcaster says he aims to secure a booth…
Prime
NFL Sunday Night Ratings Power Through Weather Delays, PBJs
The NFL’s ratings resurgence appears durable enough to weather just about any setback thrown at it, so much so that a 62-minute rain delay during Sunday’s Bills-Chiefs…
Prime
Brady’s Homecoming Game Delivers 28.5 Million Viewers, Most Since 2012
The long-awaited showdown between Tom Brady and Bill Belichick out-delivered all but the wildest expectations, as NBC’s coverage of Sunday night’s Bucs-Patriots game…
Prime
NFL Ratings Remain Sky-High Despite a 20% Drop in Overall TV Use
The gulf that stands between the NFL and everything else on linear TV is so vast that, were he still alive, the oft-shattered daredevil Evel Knievel would probably try…
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