Killer Matchups, Nielsen Tweaks Spike College Football Numbers
College football is back—and in a big way.While recent changes to Nielsen’s ratings methodology were expected to help boost the fall football numbers, the 2025-26 season…
ohio state buckeyes
Fox, YouTube TV Sign Long-Term Deal Before Texas-Ohio State, NFL Season
Fox Corporation and YouTube TV announced a new long-term carriage agreement on Thursday night, less than 48 hours before one of the biggest nonconference college…
Under Armour Adds Ex-Ohio State AD to Board After College Pullback
Under Armour, having strategically pulled back from college sports in recent years, has named former Ohio State athletic director Gene Smith to its board of…
Ohio State Athletics Spending Rose to Nearly $300M in FY24
Ohio State University, which has led the nation in athletic department spending for the past six years, reported a total of $293 million in expenditures for the 2023-24…
College Football Title Ratings Fall 12% as Pay-TV Erosion Accelerates
The first College Football Playoff National Championship under the expanded 12-team format took a bit of a ratings hit, as Ohio State’s victory over Notre Dame averaged…
It’s Time for College Football’s Best Mascots to Get Paid, Too
Wednesday’s Rose Bowl will feel different than the 110 that preceded it. Pasadena will host a quarterfinal contest in the newly expanded College Football Playoff for the…
Michigan’s Upset of Ohio State Posts 7-Year Ratings Low for ‘The Game’
Saturday’s donnybrook at the Horseshoe may not have scared up the massive numbers that last year’s Ohio State-Michigan showdown delivered, but Fox’s broadcast of the…
Ohio State AD Gene Smith to Hand Off NCAA’s Biggest Budget in 2024
Ohio State athletic director Gene Smith, who has presided over college sports’ biggest-spending athletic department, announced Wednesday he intends to retire at the…
OSU-Alabama Draws $1 Million for 30 Second Ads for ESPN
Despite a rash of positive COVID-19 tests popping up in the Ohio State Buckeyes’ camp, tonight’s College Football Playoff national championship game will proceed as…
College Football Playoff Ratings Hit New Year’s Day Low
ESPN rang in the New Year with a solid, if unspectacular, College Football Playoff showcase, as the ratings for the Rose Bowl and Sugar Bowl were consistent with…
Fox Sees $18.5 Million Go Up in Smoke With Michigan-Ohio State Cancellation
For the first time in more than a century, the Ohio State Buckeyes and Michigan Wolverines will not square off in their annual Big Ten showdown, as a coronavirus…
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