Killer Matchups, Nielsen Tweaks Spike College Football Numbers
College football is back—and in a big way.While recent changes to Nielsen’s ratings methodology were expected to help boost the fall football numbers, the 2025-26 season…
College football is back—and in a big way.While recent changes to Nielsen’s ratings methodology were expected to help boost the fall football numbers, the 2025-26 season…
Fox Corporation and YouTube TV announced a new long-term carriage agreement on Thursday night, less than 48 hours before one of the biggest nonconference college…
Whether Texas or Texas Tech wins the the Women’s College World Series this year, the Lone Star State is now the center of the college softball world, thanks to growing…
Texas One Fund, the nonprofit NIL collective supporting the University of Texas, raised almost $10.5 million in revenue last year while spending more than $13.3 million…
Arch Manning, the latest scion of the football family, will make his first collegiate start when the top-ranked Texas Longhorns host Louisiana-Monroe on Saturday night…
For a creator monetization platform like Passes that is trying to grow, having financial investments from the funds of celebrities like Jake Paul and Joe Montana and…
In the wake of former commissioner Bob Bowlsby’s retirement in 2022, the Big 12 Conference created an award for athletes named in his recognition. But perhaps…
Former Texas Longhorn and Kansas City Chief linebacker Derrick Johnson—known to his many fans simply as “DJ”—has officially hoisted his swanky estate in Austin’s…
Volleyball is having a moment in America, thanks to increasing media coverage and high participation among younger demographics. And with that, the popularity of college…
A group of recently filed federal lawsuits seek potentially tens of millions of dollars in damages for plaintiffs who claim their personal data was improperly captured…
It’s not just the peepers of NCAA investigators that the Lone Star State wants to keep away from its college athlete’s endorsement agreements. It’s the public’s, as…
The Texas Longhorns are the latest top-tier college sports brand to sign a 10-year fan apparel deal with Fanatics. The two sides announced Thursday an extension of…