Barstool Demands Millions From Omega Accounting in Ad Suit
Barstool Sports has sued Omega Accounting Solutions and O’Brien Sales & Marketing for breach of contract, accusing the California companies of failing to pay for…
tv advertising
NFL Primed for Record Ratings, Ad Cash Under New Nielsen Currency
The NFL already commands a disproportionate share of TV’s eyeballs and ad dollars, accounting for the largest audiences of any programming genre and some $5.2 billion in…
Paramount’s Redstone Era Ends as Skydance Takeover Awaits
In its final earnings call before David Ellison’s Skydance Media closes its $8 billion takeover of Paramount, the parent company of the CBS broadcast flagship did not…
Sports Are Poised to Power Through an Uncertain Upfront Market
Now that broadcast TV’s scripted development has more or less gone the way of the barefoot placekicker—whereas the pre-pandemic 2019-20 upfront was prefaced by 59 pilot…
Upfront TV Spend May Take a Hit, but Sports Inventory Looks Solid
In 1921, as the U.S. was in the grips of a particularly hairy (although now largely forgotten) post-war economic contraction, an associate professor at the University of…
TV Slips to Second-Screen Status as YouTube, Netflix Steal Share
For the better part of 70 years, television was the centerpiece of the American household, so much so that all the furniture in your family room is probably still…
Women’s Sports TV Spend Doubles as Marketers Dish Out $244.4M
After elbowing its way into the thick of the pop-culture conversation, women’s sports are now commanding a volume of advertising dollars commensurate with the recent…
Proposed Pharma Ad Ban May Be a Bitter Pill to Swallow for Sports TV
They dance in kitchens and in meadows frothy with flowers. They dance at weddings. They dance while fireworks bloom in dark summer skies; they dance in the bleachers at…
NFL Ratings Dip 2% as TV’s Biggest Draw Fends Off Political Raid
In the face of yet another fractious election cycle, the NFL went about its usual business of running roughshod over our collective attention span, and while the…
NFL Thanksgiving Matchups Won’t Spoil the Feast for Advertisers
There are worse things than the New York Giants, although admittedly not a lot of them.Thursday’s main course is one example; turkey may be the clucking embodiment of a…
Nationwide Goes All-In on Paintin’ Manning With NFL Ad Spend
After a few seasons of riding the pine, Nationwide has suited up for the 2024 NFL campaign in a big way, as the insurance company and its Hall of Fame spokesman Peyton…
Fox Sells Out Super Bowl LIX, With Ads Fetching Over $7 Million a Pop
If you’re a CFO with $7 million burning a hole in your pocket and were hoping to invest in the biggest marketing event of the year, you’re fresh out of luck, as Fox has…
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