NFL Says Nielsen Is Overlooking Millions of Super Bowl Viewers
The NFL may have a bone to pick with Nielsen’s measurement of its biggest tentpole events, but league officials on Tuesday acknowledged that the ratings service will…
2025-26 upfront
NFL Primed for Record Ratings, Ad Cash Under New Nielsen Currency
The NFL already commands a disproportionate share of TV’s eyeballs and ad dollars, accounting for the largest audiences of any programming genre and some $5.2 billion in…
As Live Sports Surge, Scripted Series Fade From Broadcast TV
Anyone seeking confirmation that the era of Peak TV is over need look no further than the hors d’ oeuvres trays circulating at the Upfront Week afterparties. Not all…
Sports Are Poised to Power Through an Uncertain Upfront Market
Now that broadcast TV’s scripted development has more or less gone the way of the barefoot placekicker—whereas the pre-pandemic 2019-20 upfront was prefaced by 59 pilot…
Upfront TV Spend May Take a Hit, but Sports Inventory Looks Solid
In 1921, as the U.S. was in the grips of a particularly hairy (although now largely forgotten) post-war economic contraction, an associate professor at the University of…
More From Our Brands
Variety
Joel Edgerton Says ‘I Never Thought of Myself as Talented’ While Accepting Deauville Talent Award: I’m ‘One of the Lucky Ones’
Rolling Stone
John Oliver Kept His Emmys Speech Short ‘To Cost Nate Bargatze Money’
ArtNews
Gerald Fineberg’s Calder Mobile Swings Back to Market at Art Basel Paris
BGR
These 3 iOS 26 Features Aren't Available At Launch
Billboard