NFL
YouTube’s NFL Debut, Starring MrBeast, Draws 16.2 Million in U.S.
YouTube’s first exclusive NFL game, featuring the Kansas City Chiefs and the Los Angeles Chargers—as well as some of the platform’s biggest creators—averaged 16.2…
Pitaro: ESPN Willing to Explore Equity Deals with Other Leagues
On the eve of ESPN’s Monday Night Football opener, chairman Jimmy Pitaro said the network’s sports-rights portfolio is now stronger than it’s ever been, before leaving…
Brazil Sports Betting Market Ripens Amid NFL Global Push
The NFL has returned to São Paulo, Brazil, for a second straight season opener as it continues its ongoing globalization efforts. The seventh largest country in the…
It Will Cost $935 to Stream Every NFL Game This Season
NFL fans have never had more ways to watch football. For the first time this year, all 272 regular season games will be available in all regions of the U.S. via one…
NFL’s World Domination Itch Grows With YouTube’s Brazil Audition
In 1949, a philologist and Harvard lecturer by the name of George Kingsley Zipf published a 573-page treatise in which he demonstrated that people are fundamentally…
College Football Salaries Muddle Role of NFL Owners as Boosters
While the NFL has deliberately kept an arms-length relationship with college football, many league owners are prominent university boosters, a relationship that’s grown…
When NFL Players Are Fined, Where Does the Money Go?
The NFL’s Collective Bargaining Agreement, ratified in 2020, outlines all procedures for player punishment, including how fines are determined and where that money…
Sporticast 481: NFL’s Media Strategy Protects Against Tech Takeover
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Marc Ganis, longtime advisor to the NFL and commissioner Roger Goodell, about…
Eagles’ Cap Magic Keeps Them Soaring as Cowboys Crack
Thirty years ago next week, Dallas Cowboys owner Jerry Jones grabbed the biggest star on the market. Big D only had $155,000 in salary cap space under the NFL’s…
NFL’s Giants to Sell Stake to Koch Family at Record $10B+ Valuation
Julia Koch and her family reached an agreement to buy a stake in the New York Giants, according to multiple sources familiar with the details. The deal is for 10% of the…
‘NFL RedZone’ Fans Are Worried About Ads. Here’s What They’ll See.
NFL RedZone will air commercial messages on a regular basis for the first time this season, but a league spokesperson said football will remain on-screen while the ads…
NBC Sells Out Super Bowl LX With Ad Demand Reaching New Heights
If you’re a marketer itching to spend $8 million for a single 30-second slice of national TV inventory, the time to pick up the phone and call Peter Lazarus was roughly…
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