Shilo Sanders Keeps Paying the Price for Throwing Punches
Memo to Shilo Sanders: Unless there’s a football spiraling towards you, keep your hands to yourself. The son of Deion Sanders and former Colorado Buffaloes safety…
Deion Sanders
Sporticast 471: The NBA’s European Expansion Is Starting to Take Shape
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the latest in…
Opinion
Even in Cancer Reveal, Deion Sanders Revs Marketing Engine
On Monday afternoon, Deion Sanders went public with his health struggles in the most Coach Prime way possible. Flanked by two medical professionals—and products…
Sporticast 470: Deion’s Cancer Presser, Plus Hulk Hoganomics
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a strange press…
Sporticast 444: You Are Not An NFL Scout
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Shedeur Sanders…
Jackson State After Deion: Less Revenue, More Subsidies
When Deion Sanders left Jackson State for Colorado at the end of the 2022-23 football season, JSU athletic director Ashley Robinson said the coach had elevated the…
How Colorado, Syracuse Privately Pitched NCAA on Spring Football
Syracuse’s and Colorado’s athletic departments leaned on athlete health and well-being as the central argument in their unsuccessful bid to secure NCAA approval for a…
Colorado Boosts Deion’s Yearly Pay to $10.8 Million With New Extension
The University of Colorado has substantially raised Deion Sanders’ compensation, finalizing an amended employment agreement that will increase the head football coach’s…
Colorado Cites Mental Health in Lobbying for NIL Deal Secrecy
Colorado athletic director Rick George recently told a hearing of state legislators that CU athletes’ mental health would be compromised if the financial terms of their…
Exclusive
Deion’s Alamo Bowl Insurance Boast Undercut by the Numbers
Ahead of Colorado’s Dec. 28 Alamo Bowl showdown with BYU, Buffaloes head coach Deion Sanders made another audacious claim. Describing what the coach hailed as a…
Sporticast 415: Is NFL Ready for Cowboys Coach Deion Sanders?
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a potential NFL…
Deion Sanders’ Debut Season Saw Colorado Ticket Sales Double
The University of Colorado earned $31.2 million in revenue from football ticket sales during the 2023-24 season, Deion Sanders’ first as head coach, according to the…
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