Tariffs on Mailed Goods Hit U.S. Sports Fans—If They Get Delivered
Donald Trump’s new taxes on goods being sent into the U.S. are hitting sports fans with unexpected bills—if they can even get gear ordered abroad delivered. “WTF…
fans
Sporticast 459: Have Fans Hit a Breaking Point?
On the latest Sporticast episode, host Jacob Feldman speaks to Joon Lee about Lee’s recent opinion piece in the New York Times: How the N.B.A. and M.L.B. Shattered…
Opinion
Fun Wins: Why Sport’s Future Hinges on Joy, Speed and Surprise
Today’s guest columnists are professors John Cairney and Rick Burton. Fans want fun—Â and the newest sports are delivering it by blending familiar formats with bold…
Highlights With Soul: Why ‘Fan Edits’ Go Viral on TikTok
There’s no denying the power of a sports edit. Overtime chief growth officer Tom Weingarten remembers a Tom Brady edit that “made me love him, actually.” For casual…
The NFL’s Biggest Superfans Won’t Work Another Day in Their Life
Jamie Pagliei says he might be the most photographed man in Philadelphia, if not the country, though few know his name. This Sunday, Pagliei will layer on silver and…
Opinion
Sports’ Salient Role in Tackling the Loneliness Epidemic
Today’s guest columnist is Aidan O’Connor, a senior vice president at the strategic communications firm Prosek Partners. Last May, U.S. Surgeon General Dr. Vivek…
Younger Sports Viewers Demand More Personalization, Deloitte Finds
Sports fans younger than 40 are more engaged with sports than older viewers, but they care less about watching live, potentially disrupting the way content is consumed…
Exclusive
El-Erian Warns Jets and Rodgers Need Durable ‘Out-Performance’
Mohamed El-Erian, one of the world’s great investment strategists, and a New York Jets superfan, has a word of caution about Aaron Rodgers—don’t let the race to win now…
Data Hungry Teams Fuel StellarAlgo Funding Round
StellarAlgo has raised $16.5 million in Series A funding to help sports properties connect and harness fan data. Toronto-based Carallas Holdings led the round for the…
Women Bettors Outperforming Men Via Less Emotional Wagering
As legal sports betting spreads through the United States, there’s a major market sportsbooks might be missing out on: women. A new study from marketing agency Hot Paper…
Best Of 2021
Sports Needs to Innovate to Capture Fluid Fans. Here’s How It’s Done
Today’s guest columnist is Angela Ruggiero, founder of the Sports Innovation Lab and a member of the Hockey Hall of Fame. For more than four years, our team at Sports…
Sports Can Recover in 2021 but Must Adapt to a Changing Market
The Netflix documentary, The Social Dilemma, demonstrates how social media has profited exponentially by aligning the population at different extremes—utilizing content…
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