Legends Global Reveals New Name After ASM Global Acquisition
Legends has gone global. The services provider for sports venues, events and brands founded by Dallas Cowboys and New York Yankees ownership in 2008 will now be known as…
Legends
Lucky Strike Vet Brett Parker Joins Legends/ASM Global as CFO, COO
Former Lucky Strike Entertainment president Brett Parker has joined Legends and its recently acquired venue-management service, ASM Global, as chief financial officer…
Legends Acquires ASM Global, Adds Venues Management Worldwide
Hospitality and experiential group Legends has closed on its previously announced purchase of venue manager ASM Global, the company announced in an embargoed press…
FSU Expands Legends Deal as Sixth Street Talks Continue
Florida State University has spent the last year in talks with private equity giant Sixth Street about a possible cash infusion. On Wednesday, the university announced a…
ASM Global Sees Amateur Sports Growth From Boston to Hong Kong
Just a few months removed from its billion-dollar-plus acquisition by Legends, ASM Global continues to expand. Two recent moves highlight one of the ways worldwide venue…
Legends Picked by NYCFC to Lead Premium Sales for Soccer Stadium
New York City FC has chosen Legends to manage sales for the venue’s suites and premium seats. Legends will provide the MLS team with multiple services including…
Legends Promotes Levy to CEO, Mirhashemi Becomes Vice Chair
Legends, the sports venue operations and experiences company, named Dan Levy as its CEO, and Shervin Mirhashemi will transition into a new full-time role as vice…
Oakland A’s Hire Legends to Manage Tickets After Move to Vegas
MLB’s Athletics have hired Legends to manage their ticketing and premium seating at their yet-to be-built Las Vegas stadium, according to a Monday release. Legends…
Legends Names Dan Levy to Board, Interim President Role
Legends, the sports venue operations and experiences company, has named veteran tech executive Dan Levy to its board of directors and given him the role of interim…
Legends Names Tom Funk President of Hospitality to Replace Smith
Key leadership at Legends is shuffling as Dan Smith, its long-time leader of hospitality, shifts into an advisory role with industry veteran Tom Funk taking the reins…
Legends Acquiring ASM Global, Manager of Hundreds of Venues
Premium experiences company Legends is buying ASM Global, manager of sports and entertainment venues around the world. Legends later confirmed the announcement in a…
Major League Rugby Taps Legends Ahead of World Cup in U.S.
Heading into its seventh season, Major League Rugby has brought in partnerships and fan engagement expertise from Legends to help the sport accelerate its growth. In…
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