LA28 Selling Venue Naming Rights in Push for $2.5B Sponsorship Goal
LA28 organizers, Team USA and Comcast (NBCUniversal) are taking an unprecedented route to achieve their…
Olympics
Latest News
USA Fencing Sees New Academy as Revenue Driver in Post-House World
USA Fencing is developing a new training center and national academy for the sport outside of Boston, part of…
Paris Pays: USOPC Raked in Half-Billion Dollars in 2024
Team USA’s record-setting medal haul at the Paris Olympics last year was matched by a historic financial…
Grand Slam Track Execs Depart as Upstart League Restructures
Grand Slam Track, the league founded by four-time Olympic gold medal sprinter Michael Johnson, has parted…
Grand Slam Track Adds Investors, Cancels LA Season Finale
Grand Slam Track, the league founded by four-time Olympic gold medal sprinter Michael Johnson, has canceled…
LA28 Adds Honda as Founding Partner in $2.5B Sponsorship Push
A sponsorship deal with Honda is driving renewed optimism from LA28 organizers. The Japanese auto giant…
Sha’Carri Richardson Takes Stake in Ohanian’s Athlos Track League
Two-time Olympic medalist Sha’Carri Richardson, along with Olympic gold medalists Gabby Thomas and Tara…
LA28 Eyes $2B Year-End Sales Target After Slow Dealmaking Start
The Los Angeles Organizing Committee for the 2028 Olympic Games is steadily pushing toward its $2.5 billion…
‘Real’ Wrestling Seeks Boost, Starting With Top FloSports Match
On Wednesday night, wrestler Spencer Lee will face his toughest test on a U.S. mat since bringing home a…
Opinion
Our Strategy to Put USA Fencing in the Spotlight
Today’s guest op-ed is from Phil Andrews, Chief Executive Officer of USA Fencing. We all know the…
LA28’s Cricket Events Likely to Be Held on East Coast, Wasserman Says
The cricket matches at the 2028 Los Angeles Summer Olympics will likely be played on the East Coast, host…
Track’s Post-Olympics Problem Tackled by Two Collectives
Every four years, the question is asked: How can track keep up interest when the Summer Olympics are over…
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