Indie Basketball GM Video Game Spikes in Wake of Doncic Trade
The NBA trade that sent Luka Doncic to the Los Angeles Lakers on Feb. 2 sparked intense fan discussion about team management—and drove transformative traffic to the free…
Luka Dončić
Luka Dončić Trade to Lakers Powers NBA Ratings Rebound
After months of endless Chicken Little-ing about the NBA’s early-season ratings challenges, the league’s most vocal critics have little to crow about as the playoffs get…
Luka Doncic Tops Steph Curry, LeBron James Jersey Sales Mark
For the first time since the 2012-13 season, a player other than Steph Curry or LeBron James had the best-selling NBA jersey this year. That star, according to data…
Lakers-Celtics Scores 7-Year Ratings High as NBA Playoffs Approach
The NBA’s greatest rivalry gave the Nielsen dials a workout over the weekend, as ABC’s coverage of Saturday night’s Lakers-Celtics game gave the league its biggest…
Doncic’s Lakers Debut Scuttles at Least One NBA Conspiracy Theory
The sports world’s newest conspiracy theory took a bit of a hit on Monday, as Luka Dončić’s debut with the Lakers didn’t serve up the massive TV ratings that had been…
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