Aaron Rodgers-Backed Group Building ‘IMDb’ for Athlete Deals
Aaron Rodgers-backed startup AthleteAgent.com wants to make it easier for players to do more off-field deals. After rebranding from Online Sports Database (OSDB), the…
sports startups
Betsperts Acquires Fantasy National, Eyes Golf Betting Niche
Fantasy and betting-focused sports media company Betsperts Group has acquired Fantasy National, targeting the growing golf betting community. Fantasy National…
LeBron James, Maverick Carter Lead Matthew Berry’s Fantasy Life Raise
Matthew Berry’s Fantasy Life wants football fans to play a new version of fantasy sports this season. It has added $7 million from big name investors as part of the…
Backyard Baseball Returns Millennials to ‘97 on Switch, PS5
Backyard Baseball ’97Â is back, with releases of the classic computer game on Nintendo Switch and PlayStation 5 systems available Thursday. All it took was an…
Think Quick: How Reaction Times Became Sports’ Hottest Stat
Sprinting fast is great. But what baseball coach Steven Cutter really wants to know is how quickly his players can process emotion. He gives his team five seconds…
Fan-Driven NIL Player Funding Platform Raises $6.25 MillionÂ
Fanstake recently raised $6.25 million in seed funding to continue building a platform that lets college sports fans crowdfund potential NIL payouts as a way to entice…
Packers-Backed Fund to Kick Off NFL Draft With Unique Startup Pick
It’s not just the NFL’s 32 GMs who have big decisions to make in Green Bay this week. Before NFL commissioner Roger Goodell steps up to announce the No. 1 overall…
Who Killed the AAF? League’s Demise Examined in Latest Rulings
The Alliance of American Football played eight weeks of games before folding in 2019, but legal battles over who was at fault for the league’s demise—and who is still…
Pod Mics and Ring Lights Join College NIL Arms Race
College sports might have a new arms race on its hands. Lavish facilities were once used to draw recruits before NIL collectives emerged to offer players financial…
Personalized Baseball Development App Raises $3M Seed Round
Youth baseball video-based assessment and digital training platform Pelotero has raised $3 million to democratize access to player development support with an app-based…
MVPIndex Taps Ex-Celtics Exec in Sponsor Data Arms Race
Sponsorship measurement and valuation company MVPIndex recently hired former Twitch and Boston Celtics executive Richie Smith as SVP, revenue, as the firm looks to…
PGA Tour Backs New Media Venture to Make Golf Look Cool
The PGA Tour has recently sought to attract younger, hipper fans, particularly by growing the game of golf online. Now it’s backing a startup to accelerate that effort…
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